[{"data":1,"prerenderedAt":285},["ShallowReactive",2],{"footer":3,"header":122,"page:\u002Fbiomarktmeter-consument\u002Findex":165},[4],{"children":5,"id":119,"props":120,"tag":47},[6,48,69,99],{"children":7,"id":9,"props":45,"tag":47},[8],{"id":9,"props":10,"tag":44},42140,{"class":11,"items":12,"title":43},"socials",[13,22,29,36],{"ariaLabel":14,"class":15,"dataTest":16,"description":14,"icon":17,"id":18,"image":19,"imageAltText":19,"title":20,"url":21},"X (voorheen Twitter) van LVVN","","link-to-14581","x.svg",14581,null,"X","https:\u002F\u002Fx.com\u002Fminlvvn?lang=nl",{"ariaLabel":23,"class":15,"dataTest":24,"description":23,"icon":25,"id":26,"image":19,"imageAltText":19,"title":27,"url":28},"LinkedIn van LVVN","link-to-14582","linkedin.svg",14582,"LinkedIn","https:\u002F\u002Fnl.linkedin.com\u002Fcompany\u002Fministerielvvn",{"ariaLabel":30,"class":15,"dataTest":31,"description":30,"icon":32,"id":33,"image":19,"imageAltText":19,"title":34,"url":35},"Instagram van LVVN","link-to-14583","instagram.svg",14583,"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fministerielvvn\u002F",{"ariaLabel":37,"class":15,"dataTest":38,"description":37,"icon":39,"id":40,"image":19,"imageAltText":19,"title":41,"url":42},"Facebook van LVVN","link-to-14580","facebook.svg",14580,"Facebook","https:\u002F\u002Fwww.facebook.com\u002FministerieLVVN","De Rijksoverheid. Voor Nederland","icon-list-control",{"class":46},"md:col-span-1 md:col-start-1 md:row-span-1","div",{"children":49,"id":51,"props":67,"tag":47},[50],{"id":51,"props":52,"tag":66},51497,{"class":15,"items":53,"title":65},[54,59],{"ariaLabel":15,"class":15,"dataTest":55,"description":15,"icon":39,"id":56,"image":19,"imageAltText":19,"title":57,"url":58},"link-to-19421",19421,"Organisatie","https:\u002F\u002Fwww.rijksoverheid.nl\u002Fministeries\u002Fministerie-van-landbouw-visserij-voedselzekerheid-en-natuur",{"ariaLabel":60,"class":15,"dataTest":61,"description":62,"icon":19,"id":63,"image":19,"imageAltText":19,"title":60,"url":64},"Contact","link-to-14569"," ",14569,"\u002Fcontact\u002F","Ministerie van LVVN","link-list-control",{"class":68},"md:col-span-1 md:col-start-2 md:row-span-1",{"children":70,"id":72,"props":97,"tag":47},[71],{"id":72,"props":73,"tag":66},42141,{"class":15,"items":74,"title":96},[75,80,86,91],{"ariaLabel":76,"class":15,"dataTest":77,"description":62,"icon":19,"id":78,"image":19,"imageAltText":19,"title":76,"url":79},"Cookies","link-to-14575",14575,"\u002Fcookies\u002F",{"ariaLabel":81,"class":82,"dataTest":83,"description":62,"icon":19,"id":84,"image":19,"imageAltText":19,"title":81,"url":85},"Veelgestelde vragen","faq","link-to-14576",14576,"\u002Fveelgestelde-vragen\u002F",{"ariaLabel":87,"class":15,"dataTest":88,"description":62,"icon":19,"id":89,"image":19,"imageAltText":19,"title":87,"url":90},"Disclaimer","link-to-14574",14574,"\u002Fdisclaimer\u002F",{"ariaLabel":92,"class":15,"dataTest":93,"description":62,"icon":19,"id":94,"image":19,"imageAltText":19,"title":92,"url":95},"Kwetsbaarheid melden","link-to-15341",15341,"\u002Fkwetsbaarheid-melden\u002F","Over deze Website",{"class":98},"md:col-span-1 md:col-start-3 md:row-span-1",{"children":100,"id":102,"props":117,"tag":47},[101],{"id":102,"props":103,"tag":66},42142,{"class":15,"items":104,"title":116},[105,111],{"ariaLabel":106,"class":15,"dataTest":107,"description":106,"icon":19,"id":108,"image":19,"imageAltText":19,"title":109,"url":110},"Website van Wageningen University & Research","link-to-14577",14577,"Website WUR","https:\u002F\u002Fwww.wur.nl\u002F",{"ariaLabel":112,"class":15,"dataTest":113,"description":62,"icon":19,"id":114,"image":19,"imageAltText":19,"title":112,"url":115},"Bronnen","link-to-14579",14579,"\u002Fbronnen\u002F","Links",{"class":118},"md:col-span-1 md:col-start-4 md:row-span-1",14541,{"class":121},"grid grid-cols-1 md:grid-cols-4 ",{"authenticationEnabled":123,"class":19,"imageLink":124,"navigationLinks":130},false,{"ariaLabel":125,"dataTest":126,"id":127,"image":128,"imageAltText":125,"title":15,"url":129},"Logo van de Rijksoverheid","link-to-home",14542,"LOGO_RO_NL_RGB_BASIS_BLAUW-01.svg","\u002F",[131,137,142,147,154,159,160],{"ariaLabel":132,"class":133,"dataTest":134,"description":135,"icon":19,"id":136,"image":19,"imageAltText":19,"title":132,"url":129},"Home","home","link-to-14543"," Biologische productie en consumptie dragen bij aan de overgang naar een duurzame en toekomstbestendige landbouw. Met het actieplan Groei biologische productie en consumptie wil de Rijksoverheid het aanbod en de vraag flink laten stijgen.",14543,{"ariaLabel":138,"class":15,"dataTest":139,"description":138,"icon":19,"id":140,"image":19,"imageAltText":19,"title":138,"url":141},"Indicatoren","link-to-14570",14570,"\u002Findicatoren\u002F",{"ariaLabel":143,"class":15,"dataTest":144,"description":143,"icon":19,"id":145,"image":19,"imageAltText":19,"title":143,"url":146},"Monitor Actieplan Biologisch","link-to-14586",14586,"\u002Fmonitor-actieplan-biologisch\u002F",{"ariaLabel":148,"class":149,"dataTest":150,"description":151,"icon":19,"id":152,"image":19,"imageAltText":19,"title":148,"url":153},"BioMarktMeter - Markt","no-title","link-to-18952","BioMarktMeter",18952,"\u002Fbiomarktmeter-markt\u002F",{"ariaLabel":155,"class":149,"dataTest":156,"description":155,"icon":19,"id":157,"image":19,"imageAltText":19,"title":155,"url":158},"BioMarktMeter - Consument","link-to-19266",19266,"\u002Fbiomarktmeter-consument\u002F",{"ariaLabel":60,"class":15,"dataTest":61,"description":62,"icon":19,"id":63,"image":19,"imageAltText":19,"title":60,"url":64},{"ariaLabel":161,"class":15,"dataTest":162,"description":62,"icon":19,"id":163,"image":19,"imageAltText":19,"title":161,"url":164},"Zoeken","link-to-14568",14568,"\u002Fzoeken\u002F",{"id":166,"extension":167,"meta":168,"stem":283,"__hash__":284},"content\u002Fbiomarktmeter-consument\u002Findex.json","json",{"ariaLabel":155,"class":149,"breadcrumbs":169,"components":172,"description":155,"icon":19,"image":19,"imageAltText":19,"lastUpdated":281,"title":155,"type":282,"url":158},[170,171],{"icon":19,"id":136,"image":19,"imageAltText":19,"title":132,"url":129},{"icon":19,"id":157,"image":19,"imageAltText":19,"title":155,"url":158},[173],{"children":174,"id":157,"props":279,"tag":47},[175,186,195,252,259,272],{"children":176,"id":178,"props":184,"tag":47},[177],{"id":178,"props":179,"tag":183},50835,{"items":180},[181,182],{"icon":19,"id":136,"image":19,"imageAltText":19,"title":132,"url":129},{"icon":19,"id":157,"image":19,"imageAltText":19,"title":155,"url":158},"breadcrumbs-control",{"class":185},"md:col-span-12 md:col-start-1 md:row-span-1",{"children":187,"id":189,"props":193,"tag":47},[188],{"id":189,"props":190,"tag":192},50836,{"class":15,"value":191},"\u003Ch2>Over de BioMarktMeter\u003C\u002Fh2>\nDe BioMarktMeter brengt de marktontwikkeling van producten met een biologisch keurmerk in beeld, waarbij zowel aanbod door retail als foodservice als vraag door consumenten in beeld wordt gebracht. De BioMarktMeter geeft inzicht in de perceptie, acceptatie en aankoopbesluiten (consumer journey van aandacht, acceptatie naar aankoop) van biologische producten door consumenten. Daarnaast worden er inzichten verkregen in relevante gedragsdeterminanten om acceptatie van biologische producten te verklaren. Daarnaast wordt er inzicht gegeven in de verkoop van biologische producten en de marketingtactieken voor biologische producten, beschikbaar via \u003Clink-control url=\"\u002Fbiomarktmeter-markt\u002F\">BioMarktMeter – Markt\u003C\u002Flink-control>. ","text-control",{"class":194},"md:col-span-8 md:col-start-3 md:row-span-1",{"children":196,"id":198,"props":251,"tag":47},[197],{"id":198,"props":199,"tag":66},51747,{"class":15,"items":200,"title":250},[201,208,214,220,226,232,238,244],{"ariaLabel":202,"class":15,"dataTest":203,"description":204,"icon":19,"id":205,"image":206,"imageAltText":19,"title":202,"url":207},"Consument aankoopmotieven en barrières","link-to-19116","Aankoopmotieven zijn in alle afzetkanalen vergelijkbaar: goede smaak, versheid, veiligheid, en gezondheid ",19116,"bio_supermarkt.jpg","\u002Findicatoren\u002Faankoopmotieven-en-barrieres\u002F",{"ariaLabel":209,"class":15,"dataTest":210,"description":211,"icon":19,"id":212,"image":206,"imageAltText":19,"title":209,"url":213},"Consument bekendheid en begrip","link-to-19087","Er zijn kansen om de bekendheid en het begrip van biologisch voedsel te vergroten",19087,"\u002Findicatoren\u002Fbekendheid-en-begrip\u002F",{"ariaLabel":215,"class":15,"dataTest":216,"description":217,"icon":19,"id":218,"image":206,"imageAltText":19,"title":215,"url":219},"Consument gedrag en intentie","link-to-19099","Ruim de helft van de consumenten koopt weleens biologisch",19099,"\u002Findicatoren\u002Fgedrag-en-intentie\u002F",{"ariaLabel":221,"class":15,"dataTest":222,"description":223,"icon":19,"id":224,"image":206,"imageAltText":19,"title":221,"url":225},"Consument houding en vaardigheden","link-to-19063","Consumenten staan positief tegenover biologisch voedsel - in alle afzetkanalen",19063,"\u002Findicatoren\u002Fhouding-en-vaardigheden\u002F",{"ariaLabel":227,"class":15,"dataTest":228,"description":229,"icon":19,"id":230,"image":206,"imageAltText":19,"title":227,"url":231},"Consument keurmerk","link-to-19081","EU-biologisch keurmerk nog niet breed bekend of herkend",19081,"\u002Findicatoren\u002Fconsumentenonderzoek-keurmerk\u002F",{"ariaLabel":233,"class":15,"dataTest":234,"description":235,"icon":19,"id":236,"image":206,"imageAltText":19,"title":233,"url":237},"Consument omgevingsinvloeden op gedrag","link-to-19069","Consumenten ervaren nog weinig stimulansen in de (winkel)omgeving om biologisch te kopen",19069,"\u002Findicatoren\u002Fomgevingsinvloeden-op-gedrag\u002F",{"ariaLabel":239,"class":15,"dataTest":240,"description":241,"icon":19,"id":242,"image":206,"imageAltText":19,"title":239,"url":243},"Consument persoonlijke gedragsfactoren","link-to-19075","Consumenten zijn meer extrinsiek dan intrinsiek gemotiveerd om biologisch te kopen",19075,"\u002Findicatoren\u002Fpersoonlijke-gedragsfactoren\u002F",{"ariaLabel":245,"class":15,"dataTest":246,"description":247,"icon":19,"id":248,"image":206,"imageAltText":19,"title":245,"url":249},"Consument prijsperceptie","link-to-19093","Consumenten schatten prijzen van biologisch voedsel hoger in dan regulier – soms zelfs hoger dan de werkelijke prijs",19093,"\u002Findicatoren\u002Fprijsperceptie\u002F","De volgende indicatoren zijn beschikbaar over de consument:",{"class":194},{"children":253,"id":255,"props":258,"tag":47},[254],{"id":255,"props":256,"tag":192},51748,{"class":15,"value":257},"\u003Cp>\nVoor ontwikkelingen op gebied van productie en innovatie, zie \u003Clink-control url=\"\u002Fmonitor-actieplan-biologisch\u002F\">Monitor Actieplan Biologisch \u003C\u002Flink-control>\n\u003Cbr>\u003Cbr>\nDaarnaast gaat elke editie dieper in op een indicator. Bekijk hier de meest recente verdieping en eerdere edities.\u003Cp>\n\n",{"class":194},{"children":260,"id":262,"props":271,"tag":47},[261],{"id":262,"props":263,"tag":66},51749,{"class":15,"items":264,"title":270},[265],{"ariaLabel":266,"class":15,"dataTest":267,"description":62,"icon":19,"id":268,"image":19,"imageAltText":19,"title":266,"url":269},"Consument verdieping","link-to-19526",19526,"\u002Fverdieping\u002F","Verdieping",{"class":194},{"children":273,"id":157,"props":278,"tag":47},[274],{"id":157,"props":275,"tag":44},{"class":149,"items":276,"title":155,"titleTag":277},[],"h1",{"class":194},{"class":280},"grid grid-cols-1 md:grid-cols-12 no-title","2025-11-26T10:47:55.797","Container","biomarktmeter-consument\u002Findex","iU3W-2Y2qdSTamN5yqjuQ8dMfAc5cuI0cn_NLz85IOw",1791215200521]